Marketing Innovation Forum, the free online marketing service for IFAs and mortgage brokers, has unveiled Neil France, as its ‘sales skills guru’.

France runs Genesis Business Services, a company that specialises in training and coaching of teams and individuals to improve face to face and telephone based sales performance.

He said: “I think now is the time for all in the industry to reassess their approach to business and in particular to sales. I am doing a lot of work on encouraging innovation in sales for lenders