Healthcare and protection insurer Exeter Family Friendly is to join AMII (Association of Medical Insurers and Intermediaries), the trade association representing healthcare and protection advisers and insurers.

The Exeter based mutual is also to exhibit at the forthcoming AMII AGM taking place on 21 April at Hilton Doubletree Conference Centre, Stadium:MK.

Simon Philp, Exeter Family Friendly’s director of distribution and marketing, said: “It’s part of our DNA to engage with advisers and rejoining AMII will present us with even more opportunities to support and build relationships with the market’s key advisers.”

Wayne Pontin, AMII chairman, added: “We are delighted to welcome Exeter Family Friendly as a corporate member. It is a brand and product range that is well known and respected by our intermediary members and it demonstrates this organisation’s commitment to growing the market and improving standards on behalf of the consumer.

“AMII continues to grow at a pace and now has 16 corporate members.”