The Equity Release Council has appointed Caroline Barr as an independent non-executive director as it seeks to strengthen governance and guide the next stage of its strategic growth.
Barr (main picture) brings nearly three decades of experience across financial services and government. Her career includes senior roles at Lloyds Bank and HM Treasury, where she served as deputy director, and a term as a member of the Financial Services Consumer Panel.
She is currently chair of the British Insurance Brokers’ Association and a non-executive director at BlackRock Life, where she also chairs several key committees.
CONSUMER PROTECTION
Her appointment is intended to reinforce the Council’s mission to maintain high standards and build consumer confidence in the later life lending market.
The Council said Barr’s background in consumer protection, regulatory policy and financial governance would provide valuable independent oversight and strategic input as it works to promote responsible growth.
POSITIVE OUTCOMES
David Burrowes, chair of the Equity Release Council, said: “I am delighted to welcome Caroline to the Council’s board.
“Her appointment adds additional breadth and independent perspective to our governance at a time when the later life lending market continues to evolve.
“Caroline’s expertise in consumer protection and regulatory policy will help ensure we maintain our focus on responsible growth, strong standards, and positive outcomes for customers across the sector.”
SAFE, FLEXIBLE, TRUSTED
Barr added: “I am honoured to join the Equity Release Council at such an important time for the later life lending market.
“The Council’s commitment to consumer confidence and high professional standards aligns closely with my own values. I look forward to working with the board and members to build on this strong foundation and help ensure equity release continues to be recognised as a safe, flexible, and trusted option for older homeowners.”
QUALITY MARK
The Council, whose logo is widely regarded as a mark of quality and trust across the industry, promotes standards that go beyond formal regulation.
Its stated purpose is to empower people over 50 to make informed choices about using their property wealth, while fostering collaboration between industry, regulators and policymakers to integrate property assets into later life financial planning.
