Equity Release Associates has begun a major investment in customer acquisition activity to support its later life adviser community.

The adviser support firm, which provides a technology and compliance oversight service to its members, is now also helping advisers through subsidising their marketing costs to fast-track further growth.

Dan Baines (pictured), Equity Release Associates’ managing director, said: “By helping our Associate Advisers to provide their advice in a more safe and efficient manner, we’re providing a great foundation on which they can build their businesses. However we know that customer acquisition is a key challenge for many advisers, so this new investment in marketing should really help our team to achieve their growth ambitions.

“In addition to this, we’re also now working with a number of new introducer partners, for whom the combination of our gold-standard advice principles and a highly personalised customer experience is proving to be a big success.”