Estate agent eMoov.co.uk is now offering Veridu, an identity verification option for both its buyers and sellers.

Veridu lets UK home sellers verify the identity of a potential viewer before a viewing, through the use of social media networks, online services and documents.

eMoov have fully integrated Veridu into its ‘Book a Viewing’ journey so that users can register by logging into a social account such as Facebook or Twitter, verifying their identity in the process. The home seller will then be able to view a picture of the verified user and know who to expect.

The estate agent believes the use of Veridu in this capacity is a big step in combating the security and safety risks associated with the house viewing process for both buyer and seller.

Ivan Ramirez, eMoov CTO, said: “The nature of the house viewing process and the safety risk associated with it, have been an underlying issue within the UK property market for quite some time. This latest step is all about the reassurance of eMoov being able to verify the identity of a seller or viewer instantly, providing immediate peace of mind that they are who they say they are, or as close to absolute as can be.

“Not only does Veridu help to safeguard our sellers and viewers themselves, but it also acts as a vital tool in the fight against fraudulent activity, something that seems particularly rife in the UK market due to the speed and price associated with UK property transactions.

“Our approach to tech is to ensure that everything we implement benefits our consumer in one way or another and improves the user journey, not just our offering from an aesthetic point of view. Innovation is what we are all about and we are the first UK agent to offer this function and I’m yet to hear of another globally.”