Direct Life has announced the appointment of Iain Clark as chief commercial officer.

He will lead the commercial side of Direct Life, heading up distribution across the company.

Direct Life received investment from LSL Property Services (LSL) in January this year to improve its technological and operational capabilities and provide further growth opportunities for its intermediary partners.

Clark joins with 25 years’ experience in the Protection industry, holding a series of senior management positions in organisations including L&G, Vitality, LV= and British Friendly.

Rob Quayle, CEO at Direct Life, said: “It’s been a really exciting time for Direct Life since the investment from LSL, and Iain’s drive and experience will add a new dimension to our growth and success.

“The importance of life cover has never been more prevalent than over the past 18 months, and we look forward to Iain’s contribution in our objective to make life cover simple for advisers to sell and easy customers to buy, whether they transact online, face to face or by phone.”

Clark added: “I’m really looking forward to joining Direct Life at the pivotal time in the development and delivery of the business’s strategy. This is a wonderful opportunity for me to help lead the commercial side of the business through its next stage of growth.”