Client Data Systems (CDS) Group has entered into a joint venture with Time4Advice.

The mortgage technology firm and the provider of tailored client relationship management (CRM) software, data management and consultancy solutions will partner to create and launch ClientCore. This is a CRM system based on the Microsoft Dynamics CRM system that provides a range of client management tools using Microsoft Outlook as its foundation.

The new system will offer CRM capabilities with the functionality of CDS’s mortgage sourcing engine TheCore.

“It was obvious from our initial discussions with Time4Advice that there was tremendous symmetry between the two firms and we are very excited about the product that we are launching through our joint venture and, in particular, the solution this will enable us to deliver to the mortgage market,” said Richard Hurst, marketing director at Client Data Systems.

“We recognised that the systems being developed by Time4Advice in the traditional financial advice space were second to none and at the same time that the financial adviser market had not been really supported around the needs for mortgage sales.

“Our new CRM/Point of Sale system ClientCore will offer the same ground-breaking technology as our mortgage sourcing software, TheCore and, like the Time4Advice system, shares the DNA of Microsoft Dynamics CRM.”

Mitchell Philpott, IT director at Time4Advice, added: “This is a hugely exciting phase for both firms as we work towards producing the first cross platform system that will serve the needs of a variety of intermediary groups.

“We will be collaborating but not competing with Client Data Systems as we are operating in very different markets and we will strive to ensure that both firms continue to offer technological excellence to the intermediaries in their sectors.”