British Friendly has launched a new health and wellbeing app called Symbio.
The app, which forms part of the society’s Mutual Benefits programme, was developed by HealthHero and allows new and existing members, and their immediate family, access to healthcare services and self-help tools at no extra cost.
SERVICES
Members and their spouse, partner or children can access the following services through Symbio each year:
- Unlimited Digital GP Appointments
- Six Physiotherapy Sessions
- Six Mental Health Support Sessions
- Two Second Medical Opinions
- An Annual Health Check at a discounted rate
Symbio also offers a clinically-validated wellbeing assessment tool and mood tracker, and programmes on financial resilience, mindfulness, and nutrition, as well as a library of expert-created content designed to meet members’ health and wellbeing needs.
This library includes self-help modules which are personalised based on individual self-assessment results. For example, members can access resources on managing diabetes, achieving a healthier work-life balance, breathing exercises to manage anxiety and depression, and tips on diet and nutrition.
Last year British Friendly reported a 72% uplift in the use of its value-added services following a targeted member email campaign highlighting the benefits of having access to digital health care. British Friendly will be running another campaign to drive engagement with the services in the first quarter of next year.
Paul Roberts, proposition & distribution director at CIExpert, said: “As Health & Wellbeing benefits continue to evolve to meet the ever-changing needs of those who can access to them, so should the awareness and promotion of those services too.
“It’s extremely encouraging to see British Friendly make their new range services more accessible to their members via the new Symbio app supported by an education and awareness program to encourage greater engagement resulting in healthier lives.”
Natalie Summerson, sales and marketing director at British Friendly, added: “We want our members to use our health and wellbeing benefits to help them lead happier, healthier lives.
“We know they can make a vital difference and advisers are paying increasing attention to the whole package we offer, to deliver the best value to their clients. We’ll be kicking off the launch with a marketing campaign to encourage our members to engage with the app and we’ll remind them regularly.
“Being there when members need help is our priority, be that through claims or using our added value benefits.”
Sanjay Chada, strategic partnership director at HealthHero, said: “We’re proud to have launched the new version of our Symbio app in partnership with British Friendly, designed to give their members access to a range of clinical and digital wellbeing services and content.
“These new benefits will give their members comprehensive help and expert-guided information at a time when it can be difficult for many to access public health services quickly. We hope this will help equip members with the tools they need to live healthier, happier lives.”
