Bridge Help has expanded its business development team with the appointment of Daisy Wilson, a former private banking relationship support manager, who joins the Chesterfield-based lender as it targets further growth in 2025.

Wilson (pictured) arrives from Cater Allen Private Bank, part of Santander, where she progressed from a call handler in the bank’s fraud team to a relationship support role within its private banking arm.

She joins a four-strong, all-female team of business development managers at Bridge Help, reporting to head of sales Katie Snodden. The firm said her appointment underscores it commitment to nurturing emerging talent and encouraging diversity across the specialist finance landscape.

Wilson said: “From the moment I heard about the opportunity with Bridge Help, I just knew it was a perfect fit. The flexible and family-focused culture at Bridge Help was a huge pull, but it also met my passion for prospecting and being in a sales-driven environment which I discovered I loved during my last role.”

Bridge Help chief executive Chris Sellars added: “With big targets for growth in 2025, I am delighted to welcome Daisy to the team. She’s shown great resilience, focus and a real hunger to succeed not only in life but her career.

“These are all qualities that will serve her well as a BDM at Bridge Help. We’re delighted to have her onboard and look forward to supporting her growth and success here at Bridge Help.”

Wilson, who graduated from Sheffield Hallam University, is now looking to establish herself in the fast-paced bridging market. “I know this is a fast-paced, challenging role, but I want to prove what’s possible,” she added. “I’m excited to set myself ambitious targets, exceed them, and help grow the business. I also want to set a great example to my young daughter and show her, that with hard work, anything is achievable.”