Bridge Help has promoted Katie Snodden to the newly created role of head of sales.

The commercial finance specialist firm said the promotion recognises the significant contribution Snodden (pictured) has made to the business since she joined as a business development manager in 2021.

In 2022 alone Snodden secured more than £8 million worth of loans for brokers throughout England and Wales. In her newly created role, she will now lead Bridge Help’s team of business development managers in growing the company’s loan book which it aims to double in 2023.

Chris Sellars, CEO and general counsel of Bridge Help, said: “Katie has built some amazing relationships across the industry, all whilst taking on additional responsibilities within the company. Her appointment is integral to our growth plans for next year and she is absolutely the right person for this role.”

Snodden added: “I am thrilled to take on this exciting role. One of the many reasons I joined Bridge Help was the opportunity to grow my career and skillset within the business.”