Andy Morgan has joined Black Book finance as its business development manager  for the north west of England.

Morgan has over 25 years financial services sales experience, in that time having been an IFA, a mortgage broker and development manager. He has worked for United Friendly/Refuge Assurance and was most recently at Clever Lending, where he was responsible for its broker-facing business development, network relationships, and for increasing the company’s introducer base.

Michael Clapper, executive chairman at Black Book Finance, said: “We’re delighted that our all-finance proposition has quickly proved so popular, but to ensure that momentum continues we’ll need to keep raising the bar in terms of product proposition, service delivery and introducer relations.

“In an industry that’s increasingly digitalised, and with access to new product areas that often sit outside comfort zones, intermediaries need the reassurance of a real and trusted person to call on when needed, to help guide and get the job done.”

Morgan said: “I’m thrilled to be joining Black Book at such an exciting stage. All the team are hugely impressive, with an old-school passion for service delivery, combined with a totally modern proposition that caters for almost every type of finance enquiry, and more besides.

“These days it’s about product diversification backed by top service delivery, so I’m convinced Black Book will soon become the go-to source for high-performance introducers. I’m excited to play my part in ensuring that’s the case.”

Black Book recently announced the appointment of Ross Williams as its BDM for the south west), a £13.6m development deal completion with Shawbrook Bank, and the launch of further service additions, including a tax bill funding product, personal loans, and most recently a client referral service to access equity release products.

Clapper added: “Andy is a welcome addition to our team, bringing vast experience, a deep understanding of both our industry and of introducer relations within it. With Andy joining the rest of our sales team, Black Book can now offer such a personal relationship with our introducers nationwide.”