General insurance provider Berkeley Alexander has appointed Craig Powell as its new sales & business development director.

A former senior business development manager, Powell joins Berkeley Alexander from Gallaghers, although much of his career has been spent with Towergate, where he was the architect of its referral division, creating the brand, growing the book, and maintaining strong relationships with both Appointed Representatives and directly authorised introducers.

With an 18-year background working for large UK insurance brokerages, Powell brings cross-class experience in almost every type of insurance, both personal lines and commercial, as well as a diverse range of expertise including sales, marketing, governance, and relationship management.

Geoff Hall, Berkeley Alexander’s chairman, said: “We are thrilled to welcome Craig to the team. It’s my belief that with him onboard we will accelerate our current growth and further cement our position as a GI provider of choice, with a first-class team helping advisers secure cover for their clients from our wide choice of GI products.

“Having specialised in providing GI to IFAs for over 30 years, we understand what IFAs expect and need and we have a successful track record in this market. With Craig’s expertise in the referrals market in particular, I’m excited to see that part of the business flourish under his leadership.

“It’s great news for our agents; both referrals and directly authorised agents each now has its own dedicated staff specialising in those areas to service agents and clients. It’s good news too for our staff – creating new opportunities for career progression now on both sides of the business.”

Powell added: “It’s a privilege to take up the role. As a results-driven person, I am always seeking new opportunities for growth, new business creation, and opportunities to not only exceed business expectations, but also those of clients. Berkeley Alexander’s reputation and expertise are well known and I look forward to using my skills to further maximise its huge potential.”