Assetz Capital has announced the appointment of Jason Way as business development director.

Based in South Wales, Way (pictured) joins from The Route Finance where he was head of client relationships and focused on strategic partnerships and investment strategy for new and existing clients.

This follows five years as director at Capitalwest Ltd where he also facilitated strategic partnerships for clients who were seeking development and investment opportunities across the UK.

He has widespread experience of working with primary UK housebuilders.

Way said: “I’m delighted to be joining Assetz at such a pivotal time in the growth journey. The team’s positive outlook on lending and the strong relationships that they hold with intermediaries and borrowers across the UK are what drew me here. I can’t wait to get started and to take Assetz ‘real world lending’ ethos to the housebuilder market.”

Mark Standley, national commercial director, added: “Jason’s experience as a strong a relationship builder and excellent knowledge of the primary housebuilding market will ensure that he fits well into our origination team.

“We have incredibly ambitious targets this year, and no doubt he will play a key role in helping us to achieve them.”