Asset Advantage has appointed Jonty Cooke as broker manager as it looks to deepen its support for brokers and accelerate its growth in the asset finance market.

Cooke (pictured) brings more than 10 years of experience in the asset finance sector, having held senior roles at both Bluestone Leasing and Corporate Asset Solutions. At Bluestone Leasing, he was divisional manager, responsible for a team of seven business finance consultants. Prior to that, he served as head of broker channel and head of partnerships at Corporate Asset Solutions, leading a team of six across credit and new business functions.

In his new role at Asset Advantage, Cooke will be responsible for developing broker relationships, supporting existing partners and contributing to the company’s broader growth strategy.

Gary Thompson, sales director at Asset Advantage, said: “We are delighted to welcome Jonty Cooke to the team as our new broker manager. Jonty brings with him a wealth of experience and a strong background in asset finance and the broker sector. His expertise will be a fantastic asset as we continue to grow and strengthen our broker relationships.

“At Asset Advantage, we are committed to investing in our people and building a team that reflects our ambitions for the future. Jonty’s appointment marks another important step as we expand our broker management team to better support our partners and drive the business forward. Welcome aboard Jonty.”

Cooke said he was looking forward to returning to a broker-facing role and described the opportunity as one that would allow him to bring “fresh energy and perspective to the broker market”.

“I am delighted to be back working with brokers, engaging in true storybook lending, and supporting SMEs with finance to help them achieve their goals,” he said. “This role presents an opportunity to bring fresh energy and perspective to the broker market through a revitalised approach. I look forward to working with Gary, our newly appointed sales director, as we bring this vision to life.”