The Association of Professional Financial Advisers (APFA) has announced that Andy Peters will work with the organisation, to drive recruitment and relationships with associate supporters.

He will provide support while APFA membership and marketing director Sophie Fiori is on maternity leave.

Peters has 35 years’ experience in the financial services industry, including 15 years at Scottish Provident and as one of the founder directors of Royal London protection division, Bright Grey. His most recent role prior to becoming an independent consultant was National Partnerships Director at the Royal London Group.

Chris Hannant, director general of APFA, said: “We welcome Andy to APFA; his years of experience, network and knowledge will be valuable in developing relationships with the membership.

“We also wish Sophie all the very best with the new addition to her family.”

Peters added: “I’ve had a long relationship with the team at APFA and I’m delighted to have the opportunity to work with them. I’m a huge believer in the advisory profession and have worked closely with advisers throughout my career.

“I look forward to getting started supporting the profession directly and contributing to the vital job APFA does on behalf of advisers.”