Air Academy, the CPD training provider for the later life lending sector, has announced it will be hosting its first regional roadshow series of six Masterclasses, focusing on marketing and lead generation techniques designed to help advisers develop their later life businesses.

The workshops aim to help advisers and broker firms continue to build and grow their businesses in the current market while managing the challenge of the upcoming Consumer Duty regulation.

Events are currently scheduled for Manchester, Leeds, Birmingham, London, Bristol and Edinburgh between February and March.

Spaces are limited to 50 advisers per event and are being delivered with the support of a range of Air’s ambassadors including more2life, Canada Life, Hodge, Just and Standard Life Home Finance.

The panel is made up of a variety of guest speakers, including financial services consultant and author, Jon Dunckley, hosting talks on generating new business through psychology, and Phil Calvert, financial services specialist, covering marketing and lead generation through AI.

Stuart Wilson, chairman of Air Club, said: “Following our recent Later Life Lending Symposium, we heard from advisers about the challenges they are facing in the current market around lead generation and marketing. They are keen to support more customers with a wider range of needs but want to ensure they are complying with new consumer duty regulations and undertake this in a sustainable methodical manner.

“We are therefore delighted to unveil our first regional roadshows which are designed to not only provide access to experts but allow for real practical knowledge sharing between members. Our Ambassadors have stepped up to support this and I look forward to hearing from individual as we help them to build their lead generation and marketing capabilities.

“Fundamentally, the Masterclass events will build upon our goal to ensure that advisers across the country are well equipped to meet their own ambitions and support the demands of their customers.”