Access Financial Services has recruited three marketing specialists as it looks to strengthen adviser support and lead generation capabilities.

The mortgage and protection brokerage has hired a copywriter, web developer and graphic designer from a digital agency, with the new team tasked initially with overhauling existing marketing materials and improving design and content across the business.

The firm said the move would enable it to provide brokers with enhanced marketing collateral, while also supporting advisers with social media activity and managing personalised microsites.

A new website is also planned, with a focus on improving search engine visibility and increasing lead generation for advisers.

The new hires will report to Nicholas Jones, mortgage sales and marketing director at Access Financial Services.

The company said bringing these capabilities in-house would allow it to deliver more consistent and targeted content, while improving how it presents its services to the market.

Jones said: “Bringing the whole team in-house allows us to enhance our support for brokers while overhauling our external look and feel.

“The team will enhance existing marketing assets and generate new marketing collateral, provided to brokers free of charge. The vision is to create or refresh 150 personalisable items, including social media posts and to provide advisers with their own website to generate leads for the advisers.

“We’re always looking to recruit experienced senior brokers and if we can support them with great social content and personalised marketing collateral that can help them grow their deal volumes, we become a more attractive proposition to advisers looking to expand and develop their businesses.

“And by improving our personalised adviser microsites, we hope to generate more organic leads for advisers, too.”

FOCUS ON ADVISER GROWTH

Access Financial Services said the expanded marketing function would play a central role in helping advisers grow their businesses, particularly through improved digital presence and more consistent client engagement.

The firm operates a nationwide adviser network and provides access to residential and commercial mortgages, protection products and bespoke lending solutions.

It added that the investment reflects a broader strategy to strengthen its proposition to both existing and prospective advisers.