Y3S Group has unveiled a new industry magazine for the UK’s financial intermediaries, called Loan Insider.

It aims to increase awareness of specialist finance products.

The first issue, out now, includes features such as a profile covering the growth of Shawbrook Bank.

Y3S says the publication will focus on providing detailed opinions on secured loans and bridging finance from the people who run the industry.

5,000 magazines will be posted out to Y3S’s registered brokers and every mortgage broker in London and the South East on a bi-monthly basis. An electronic version of the magazine will be available at www.loansinsider.com and emailed to Y3S’s database of 30,000 brokers, IFAs, accountants, solicitors and letting agents.

Y3S director Matt Cottle (pictured) said: “Our goal has only ever been one thing: to equip intermediaries with as much information as possible about our niche industry so they can make informed decisions about products they don’t normally use and in turn benefitting their clients with new and exciting funding solutions whilst creating additional revenue streams.

“We were particularly fortunate to have the backing of major industry names to provide advertising, features, editorials and opinions that go some way to create increased awareness of the application of secured and bridging loan products.”