West One strengthens mortgage division with trio of senior hires

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West One Loans has expanded its mortgage division with three appointments as the lender continues to scale its residential, second charge and buy-to-let operations.

The specialist lender has appointed Aaron Farrell as regional account manager for the Northeast, alongside Kevin Brodigan as proposition and delivery manager and Lloyd Turner as sourcing and distribution manager.

The roles filled by Brodigan and Turner are newly created to support the division’s growth and increase focus on product development and distribution.

Farrell (pictured, left) joins from LiveMore Mortgages, where he was key account manager and responsible for developing intermediary partnerships, having previously spent more than seven years as business development manager at Principality Building Society.

His remit will be to strengthen broker relationships across West One’s buy-to-let and residential ranges, with a particular emphasis on expanding the lender’s presence in the Northeast.

Brodigan (pictured, centre) brings more than 25 years of experience in UK mortgages and financial services, including senior posts at Aldermore and The Co-operative Bank.

West One said his background in market insight and strategic leadership would support efforts to refine and evolve the lender’s mortgage proposition.

Turner (pictured, right) arrives with 15 years of experience in finance, including a decade in specialist mortgages. He was most recently internal sales manager at United Trust Bank and has previously held roles at Pepper Money, The Loans Engine and Nationwide Building Society.

His experience in sales, underwriting and management will underpin West One’s plans to strengthen its distribution capability.

Marie Grundy

Marie Grundy, managing director, mortgages, said: “We’re delighted to welcome Kevin, Aaron, and Lloyd to the business at such an exciting time for our mortgage division.

Each brings exceptional experience and deep market knowledge, which will play an integral role in driving forward our ambitious growth plans.

As we continue to expand our reach and refine our proposition, these appointments reinforce our commitment to investing in the right people to deliver outstanding outcomes for our intermediary partners and their clients.”

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