West One Loans, which until now distributed its products through a limited network of key relationships, is widening its proposition to the whole market, including networks and clubs.

Originally a bridging specialist, West One now offers bridging loans; development finance; buy-to-let and second charge mortgages.

For the relaunch, West One has completely redesigned its website which now carries improved detail on the product ranges available.  It will also include case studies showcasing West One’s “pragmatic” credit underwriting and “flexible service”.

There will also be additional guides and information to help brokers to understand the product range in detail and how best to deal with West One Loans.

West One Loans was founded in 2005 and last month completed a securitisation worth £267.8m with a portfolio of loans split between second charge mortgages and first charge buy-to-let mortgages.

Haley McPherson, marketing director of West One’s parent company, Enra Specialist Finance, said: “We are excited to launch West One’s rebrand to the specialist lending market and the wider finance industry. For over ten years we have quietly distributed our products through a network of specialist introducers and formed deep relationships over many years.

“Despite the pandemic, 2020 has been another strong, profitable year for the business with our first public securitisation, renewed commitments from our funding partners, and the launch of our complex buy-to-let range. This brand refresh allows us to better communicate our offering to a wider audience, and provides a launch pad for further growth in 2021, particularly as we look to grow nationwide distribution further through networks and clubs.”