West One Loans has launched an online platform for its investors.

The bridging lender claims the platform will help its investors to better interact with their portfolio performance. In addition, new investors will be able to commit funds quicker and easier than before through a streamlined web registration process.

In addition, the short-term loan lender has undergone a rebrand.

The platform will allow investors to track key performance indicators of the funds they have committed, the returns available and how close loans are to redemption, as well as increasing interaction between investors and the lender.

At present, investors in West One Loans commit funds to specific loans as opposed to an overall tranche and the main objective of the online platform is to give them more control and increased communication regarding their investments.

Duncan Kreeger, managing director of West One Loans, said: “There was nothing wrong with our previous method of attracting investment and communicating with investors, but we felt the time was right to modernise and formalise the process. Today’s investor expects to be able to check up on their portfolio at the click of a button and launching this online platform allows them to do just that and increases their interaction and involvement with us as an organisation.

“According to our latest index, the UK bridging sector is almost a £3bn market now in terms of annual gross lending and with the returns available outshining some other methods of investment, it represents an attractive alternative for those wanting to capitalise on Britain’s seemingly never-ending love affair with property.

“The development of the online platform is not just further evidence of our commitment to technology and the private investor model, but represents the latest phase of our scalable growth programme. As one of the elder statesmen of the short-term finance sector, West One Loans is in it for the long haul and sustainable expansion is key.”