West One Loans has promoted Tom Cantor to head of bridging finance.

Cantor joined West One as an executive in 2019 and has played his part in the growth and development of the bridging team.

During that time, he has gained senior-level experience across all areas of the business, including underwriting, operations, management, sales and finance.

He will now take on full responsibility of West One’s bridging business and will report directly into CEO, Danny Waters.

Prior to joining West One, Cantor worked as an Associate for M&A specialist Baylor Klein and spent the early part of his career in investment banking at RBS.

Cantor said: “It’s a real privilege to step up and take the reins of West One’s bridging division at what is an exciting time for the business.

“West One has assembled a bridging team with a vast amount of knowledge and experience and who offer an exceptional service.

“While we are already one of the largest and most-respected bridging lenders in the market, we are committed to growing our lending and ensuring we deliver the best possible experience to intermediaries and their clients.

“To do this, we will continue to be relationship-driven and focus on providing brokers with access to the best possible range of solutions and a seamless customer journey.

“As demand for short-term finance continues to grow, we want to make it easy for borrowers across the UK to access the funding solutions they need.”

Danny Waters, chief executive officer at West One Loans, added: “Tom has played a key role in making West One Loans one of the market’s leading bridging lenders over the past few years. He has strong relationships and extensive knowledge of the market, both of which will help take our bridging division onto the next stage of its development.

“As a lender, we pride ourselves on our service and products offering, but we are always looking at ways we can improve. Tom has a lot of good ideas about how we do that, which I am sure brokers will appreciate.”