Vizolution has been included in the 2013 FinTech50 Watchlist, a shortlist of 50 companies in Europe that are redefining financial services through technology.

The list, a collaborative project by The CEO Agenda, ICON Corporate Finance, Hotwire, Silicon Valley Bank and Fox Williams, is the first of an annual exercise to track one of the fastest moving sectors in technology.

It includes companies such as Zopa, Thunderhead and the Funding Circle.

The inaugural FinTech 50 Watchlist is based on the expertise of the Watchlist Panel, ten industry leaders from across the financial services and technology industry. The panel selected the top companies in financial technology that demonstrate the potential to become a game-changer.

Vizolution only formally launched in January of this year with its screen sharing technology vScreen, which was piloted by three of the largest banks and two of the largest insurance companies in the UK.

It enables call centre staff and advisers in banks, building societies, insurers and the larger firms of financial and mortgage advisers, to demonstrate their products on the client’s computer while working from their own office, providing a visual element to what otherwise would be a verbal call.

During the pilots vScreen improved sales by over 20%, achieved through greater engagement of the customer by using visuals, including slides, calculators and illustrations. Added sales improvement resulted from the elimination of breaks in the sales process through the use of vScreen’s electronic signature functionality and the secure delivery of documents.

vScreen also improved customer satisfaction by over 90% by providing a more engaging and entertaining process for the customer and had significant compliance benefits.