VitalityLife has appointed Dave Ewens as national accounts director.

He has responsibility for managing the relationships between VitalityLife and its network partners, and working to develop new business opportunities. He will report to Justin Taurog, managing director of sales and distribution.

Ewens joins VitalityLife from Openwork, where he was distribution director, having responsibility for business development, sales teams and recruitment, as well as overseeing Openwork Market Solutions and Openwork Protection Service.

Prior to this he was national sales director with MetLife, and spent 24 years at Norwich Union.

Justin Taurog, managing director of sales and distribution at VitalityLife, said: “Finding someone with Dave’s wealth of experience in this industry is rare. He is well respected and comes with a successful track record in managing vital business relationships. VitalityLife is known for pushing the boundaries and innovating, and we’ve had an exciting start to 2016. There’s much more to come and Dave is a valuable recruit who will help us make further strides in the protection market.”

Ewens added: “VitalityLife has made an impressive mark on the industry in the relatively short time it’s been in existence and I’m excited about being part of its next phase of growth and development. Watch this space.”