Vitality has been announced as the Official Wellness Partner of England Rugby, Scottish Rugby and the Welsh Rugby Union ahead of the 2015 RBS 6 Nations Championship which kicks off this weekend.

This follows the company’s re-brand from PruHealth and PruProtect. The agreements give Vitality a wide range of assets, from stadium TV advertising to ‘money-can’t-buy experiences’ for its members. The partnerships are aimed at raising the profile of health insurance among rugby fans and players alike.

Rugby fans across the UK and the world will see Vitality branding at Twickenham Stadium, BT Murrayfield and the Millennium Stadium. As part of the agreements, new and existing Vitality members will also have the chance to win tickets and signed merchandise, as well as the opportunity to meet star players from both the men’s and women’s national rugby teams.

Neville Koopowitz, CEO of Vitality, said: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us share the Vitality message. We are excited to be the new Official Wellness Partner of England Rugby, Scottish Rugby and the Welsh Rugby Union – our latest move in our goal of changing health insurance for good.”

Sophie Goldschmidt, RFU chief commercial and marketing officer, said: “We are delighted to welcome Vitality to our partnership family. There is natural alignment between RFU and Vitality, a brand that is a progressive market leader in the promotion of the health and wellness amongst its members.

“The RFU is committed to growing the game across all levels from grassroots clubs right through to the professional level. Our new partnership with Vitality will enable the RFU to continue to deliver on investing back into the game.”