Vida has launched its exclusive V Club to bring together an “influential group of industry leaders”.

The club is designed to provide a “unique environment” where members can collaborate with Vida to create an understanding of market needs and in turn create better solutions for their clients, many of whom are under served by traditional lenders.

There is a select group of founding partners from companies across clubs, networks, specialist distributors and new build, all working together to strengthen partnerships and foster stronger relationships across the industry.

Vida has recently completed a brand refresh and launched an updated product set, a new risk tiering structure, as well as improved procuration fees. V Club is the next stage in the journey for Vida.

V Club members will have access to exclusive products and the ability to build the proposition in partnership with Vida, the club will also provide an invaluable forum for discussion and debate, as well as an opportunity to support members through exclusive thought leadership, content, events, and marketing support.

Richard Tugwell, director of mortgage distribution at Vida Homeloans, said: “Our partner companies told us that to build greater understanding of their market needs they wanted to work more closely with us and co-create solutions for their clients. The V Club gives us the platform to make this happen and to support them as we continue our growth”