Vida Homeloans has expanded its sales team with three new key account managers.

Sarah Hartwell joins from The Mortgage Lender and will be developing Vida’s distribution in the South West. Sarah has also held roles at the Portman Building Society, Nationwide and The Mortgage Works.

Chris Holcomb is concentrating on business in the London region. He was formerly corporate account manager at Bank of Ireland, where he was responsible for developing intermediary mortgage business for both Postoffice4intermediaries and Bank of Ireland. Chris has also held previous roles at HSBC and the Nottingham Building Society.

Helen Mountain joins Vida from Nationwide and has previous experience at GMAC and Northern Rock. She will be building Vida’s sales presence in the South East.

They will report into Stewart Green, Vida’s sales manager for the South.

Louisa Sedgwick (pictured), director of sales – mortgages at Vida Homeloans, said: “I am thrilled to announce these three new hires into Vida’s sales team. This news represents how fast

Vida is expanding and all three will help in our ambitions to service and build new broker relationships to make 2018 even more successful than 2017.”

Green added: “I am pleased to welcome Sarah, Chris and Helen to my team. All three have a wealth of experience and contacts and I look forward to working together to achieve our goal of making Vida Homeloans the specialist lender of choice amongst intermediaries.”