Vida Homeloans has expanded its field sales team with the appointment of Joe Noon as its new key account manager for the Yorkshire & Manchester region.

Noon (pictured) has over six years of financial services experience, having held roles at Lloyds Banking Group, as well as his most recent position as BDM for Metro Bank.

He will be responsible for building Vida’s relationships with its distribution partners and identifying new businesses opportunities.

Claire Askham, sales manager, north at Vida Homeloans, said: “We’re delighted to welcome Joe to the Vida Homeloans team. We’re confident that his experience will be key in developing and maintaining excellent relationships among intermediaries, networks and mortgage clubs, and will help to drive exciting new business opportunities in the future.”

Noon added: “After working in a variety of mortgage functions over the past six years, joining Vida Homeloans as a field-based key account manager is the ideal next step in my career. My previous roles have given me great experience in developing existing and new business opportunities, so I am keen to build on this strong foundation.

“I look forward to working closely with the team to grow the business further, listening to brokers and their customers’ needs in order to help turn generation rent into generation buy.”