Vida Homeloans has appointed Amanda Meadows as its new key account manager for the North-East & Yorkshire region.

She will be responsible for engaging with key brokers and intermediary contacts, building relationships and helping brokers to develop their business in the specialist lending sector.

Meadows has over 20 years of key account management experience, having held roles at lenders including Shawbrook Bank, Darlington Building Society, Bank of Ireland and Virgin Money, where she has led on developing intermediary sales business.

She also has an extensive portfolio in regional business development, and a sales track record in product areas including specialist lending, buy-to-let, and Help to Buy.

Louisa Sedgwick, director of sales, mortgages, Vida Homeloans, said: “Amanda brings a wealth of experience to Vida Homeloans and we’re confident that she will be a great addition to the team. She will play a crucial role in supporting our business as we look to grow the specialist market by continuing to challenge the status quo through innovation and creativity.

“Amanda’s proven experience in developing client relationships, along with her strong network of brokers and intermediary contacts, will add great value to Vida. It’s an exciting time for the specialist mortgage market and we look forward to working closely with Amanda.”

Meadows added: “The specialist market has gone from strength to strength and continues to grow in 2019. Vida has already been a key player in the market’s success, and I look forward to contributing towards the company’s goal in helping intermediaries get specialist residential and buy-to-let cases off their desk.”