Vida Homeloans has expanded its specialist buy-to-let proposition with the launch of a new Consumer buy-to-let range, aimed at supporting accidental and non-professional landlords.

The new products are designed for individuals who have inherited or been gifted property, providing an accessible route into the regulated buy-to-let market. Unlike standard landlord lending, these mortgages fall under regulated oversight, giving borrowers additional protections and ensuring advisers can serve clients whose circumstances do not fit traditional profiles.

The launch forms part of a wider development of Vida’s buy-to-let offering, as the lender continues to introduce more flexible products to meet the evolving needs of landlords and the intermediary market.

Alongside the consumer buy-to-let range, Vida has also unveiled two new propositions. The Holiday Buy to Let range supports short-term rental investments in popular UK holiday destinations, and is open to both individual and portfolio landlords seeking to purchase or remortgage.

Meanwhile, the Let to Move On product caters for borrowers letting their property to facilitate a move — whether relocating, living with family, or yet to decide their next home—offering brokers more choice when structuring complex cases.

Ross Williams, head of mortgage product management at Vida, said: “We’re proud to be evolving our buy-to-let offering in ways that reflect the real-world needs of landlords and the brokers who support them.

“Introducing our consumer buy-to-let range marks an important milestone, but it’s the broader enhancements — such as our Holiday Let and Let to Move On propositions announced last week — that truly reflect our commitment to listening to intermediaries and delivering specialist solutions that meet real market needs of customers.

“With these updates, Vida reinforces its position as a genuine buy-to-let specialist, offering competitive products tailored to the diverse requirements of today’s landlords.”