Vida has announced the appointment of Darren Cunliffe as key account manager for the North.

Cunliffe recently spent almost 10 years as a building development manager (BDM) at Nationwide Building Society. He has has also spent time in the market as a mortgage broker.

He will report directly to Andy Alvarez, national sales manager at Vida.

Richard Tugwell, director of mortgage distribution at Vida Homeloans, said: “I am pleased to welcome Darren into our growing team of key account managers. He brings a wealth of knowledge of the intermediary market and a raft of great contacts in the industry.

“I look forward to welcoming Darren to Vida and working with him to further enhance our relationships with brokers.”