Following the recent restructuring of the Vertex Group, Vertex Financial Services has rejigged its management team and constructed an new brand identity of its own.

The aim is to position it as the group company that is solely committed to the financial services sector, as it seeks to promote itself to the financial services sector more actively.

“It is important for us to communicate our approach to the market,” explained Sales director Adam Oldfield.

“We want to be known for being open, honest and transparent in our propositions and pricing. Organisations should be able to see clearly if our service fits their need, which builds a solid foundation for a value-based partnership from the outset.

“A company’s brand is far more than just a logo: it is every touch point with the outside world. From the way we answer our phones to the look and feel of our sales collateral, everything must be consistent with the values Vertex wishes to be associated with.”

He added: “Our new brand is based on the core proposition of ‘excellence above all’ – a value that starts with every single one of our staff. We wish to send a clear message around what we can do and what we stand for, and now is a perfect opportunity for us to do this properly. We believe we have a truly market-leading system, so we can confidently position ourselves in a fresh, new and exciting way.”