United Trust Bank (UTB) has appointed Caroline Mirakian as proposition and marketing director for its mortgages, buy-to-let and bridging operations, following the merger of its two specialist lending divisions.

The newly created role reflects the bank’s aim to strengthen its relationship with brokers and ensure their views help to shape its future strategy.

Mirakian (pictured) will be responsible for ensuring that broker feedback informs innovation and service delivery, while also helping to refine the marketing approach across the expanded division.

She will represent the lender at industry events and panels, and will lead regular strategic review meetings with key distributors and other intermediaries in the specialist finance market. The objective, according to UTB, is to provide a more integrated and responsive service to brokers across the full range of mortgage, buy-to-let and bridging products.

Buster Tolfree, managing director of mortgages, buy-to-let and bridging at United Trust Bank, said: “Creating one combined mortgages, buy-to-let and bridging team was the beginning of an exciting evolution of our service to brokers, and Caroline’s appointment in this pivotal role confirms our commitment to aligning our proposition and sales approach to provide exactly what brokers need from a specialist lender as she will champion the voice of brokers within the division.

“Our brokers are our partners and their insights are invaluable. We are structuring our business to be more connected, more responsive, more agile and more broker centric than ever before, ensuring that UTB will meet brokers’ needs and support their growth now and for years to come.

“Our goal is to be the most broker focused lender in the marketplace, delivering outstanding value through partnership, innovation and service.”