Ultimate Finance Group has appointed Simon Adcock as senior regional director for the South East with responsibility for increasing sales in the region and supporting the existing sales team.

Adcock (pictured, left) joins from insolvency specialists sector CVR Global where he worked for three years. Prior to that he worked within the invoice finance market for 15 years.

“I was particularly drawn by the ethos of the company. There is a real buzz about the place and everyone speaks with great enthusiasm about the business,” he said.

“Before joining Ultimate Finance I heard many of its competitors talking about how it was ‘making waves’ in the industry through its impressive performance and growth. This has been reinforced with the recent announcement that it has exceeded £100m of lending for the first time, which is an impressive increase of a third in the last 12 months.”

“With significant funds being made available by our parent company Tavistock Group, we have a great message to take out to the market place that we have an appetite to lend and are in a great position to support UK SMEs to help them reach their full potential.”

Martin Bennison (pictured, right), head of sales for the Southern region, added: “Many of us have worked with Simon over the years and know what a great operator he is. He has an excellent reputation within the industry for his professional approach, in-depth knowledge and experience and we know he will be an extremely valuable addition to our team in the South East.”