Uinsure has announced a partnership with adviser technology provider eKeeper Group.

The move will allow users of eKeeper Group’s CRM system, Mortgage Keeper, to automatically produce binding general insurance (GI) quotes via Uinsure’s open API for every mortgage case without the need for any adviser effort.

David Smith, chief innovation officer for Uinsure, said: “We are absolutely delighted to partner with eKeeper Group with an industry first. We are totally disrupting the GI intermediary market with this new innovation. Its long been an ambition of ours to deliver better customer outcomes by providing mortgage advisers with the ability to produce binding GI quotes alongside the mortgage advice as easily and quickly as possible.

“The current ratio is woefully poor and puts the customer at greater risk of being under insured and potentially exposing the Adviser to regulatory risk. This new partnership is the first of many utilising our new open Zero Questions API, which allows advisers to focus on advice rather than rekeying more data again. We are true pioneers when it comes to GI technology and eKeeper Group share our passion for developing best in class systems.

“We’re incredibly excited for what this disruptive collaboration holds and can’t wait to help eKeeper Group users to reach their GI potential.”

David Bennett, commercial director at eKeeper Group, added: “We are seeing some really innovative developments at Uinsure and they offer a fantastic proposition. We believe that the key to selling more GI is to make the process as simple and as automated as possible.

“This partnership is superb news for all Mortgage Keeper users that are looking to embrace technology and thisintegration should help to ensure more consumers are fully protected.”