Uinsure has announced two new major roles created to lead the strategic focus of the business.

Will Price, who was previously at BGL, brings with him over 30 years’ experience of developing insurer partnerships and takes on the newly created role of chief insurance officer, with the remit of maintaining and developing a “strong and future-focused insurer partner offering” to support Uinsure’s product proposition.

Paul Kelly, who has served as chief proposition officer since 2016, will become chief product and program officer, and will develop Uinsure’s product proposition, as well as delivering large and strategically critical projects to facilitate growth plans.

Following on from Lloyds Development Capital’s (LDC) investment in Q1 of 2024, the creation of the two new roles will support Uinsure’s expansion and market growth ambitions.

Martin Schultheiss, group managing director, said: “Our commitment remains to deliver exceptional customer experiences that provide our partners with progressive and relevant insurance solutions. Both Will and Paul are highly experienced in their respective areas and will play a critical role in the next phase of Uinsure’s growth strategy.”

Price added: “This is a hugely exciting time for me to join the business. Uinsure is well-invested, has a clear and executable strategy and a strong position in its chosen markets.

“Collaborating to deepen our existing insurer relationships, as well as building new ones in the non-standard and landlord spaces, will mean we can deliver sound underwriting results and competitive propositions as we expand our distribution reach.”

Kelly said: “The simplicity of our technology has been the driving force behind our success and we want to take this to the next level. Our future developments will be transformational and accelerate the growth of our proposition and the markets that we operate in.”