Bridging lender Hope Capital has appointed Emily Crowe as PR and social media executive and Kevin Broughton as graphic and web designer.

The appointments form part of the lender’s expansion strategy and have been made in part to help raise brand and product awareness to brokers and borrowers.

Prior to working at Hope Capital, Crowe (pictured) worked at a PR agency. In her new role, she will develop, implement and manage the image of Hope Capital, as well as communicate key messages to stakeholders within the industry.

In addition, she will also oversee the company’s social media accounts.

Crowe said: The skills and expertise of the team, coupled with their passion and motivation, is excellent and I look forward to supporting the company in the future as we continue to go from strength to strength.”

Broghton (pictured) has working in graphic design and web development for over 20 years. At Hope Capital, he will manage graphic design and web development projects.

He said: “My approach to each new design project is to create the most aesthetically appealing, professional work within the solid parameters of functionality, usability and accessibility.

“I’m really pleased to be joining the team at Hope Capital and am looking forward to bringing my skills, expertise and energy to the table.”