Crystal Specialist Finance (CSF) has appointed Ollie Smith as national account manager and Yvonne McKeown as digital marketing manager respectively.

Smith (pictured) will be the first point of contact for brokerage and intermediary firms with a national remit based in and around the Central London area.

He joins from Pepper Home Loans where he was regional development manager. Prior to that he worked as a business development manager for both Santander and the Newcastle Building Society.

McKeown will be responsible for optimising automated, digital, inbound and outbound targeted marketing campaigns focused on driving client engagement, as well as identifying online trends and measuring campaign effectiveness against targets.

She previously worked as marketing business partner for Reed Recruitment.

Both Smith and McKeown will report to CSF’s group sales and marketing director, Jason Berry, who said: “We have very exciting, very challenging plans in place for both the sales and digital teams so I am delighted to welcome both Ollie and Yvonne to the Crystal team.

“Ollie will certainly help us deliver the consultative approach I expect our sales team to present to key partners, whereas Yvonne will undoubtedly execute our digital plans so only the very best experience is delivered to our broker and professional introducer partners.”