Front and back office software provider IntelliFlo has made two senior level appointments.

Director of distribution Sophie Hall will focus on building relationships with the large distribution channels and will work within the IntelliFlo team to advise on the development and implementation of a variety of new business propositions. She joins IntelliFlo from mortgage network Home of Choice.

Sales executive Mike Rawnsley joins with over 13 years experience working in blue chip organisations including Pendragon and Sytner Group.

IntelliFlo’s CEO Nick Eatock, said: “We are delighted to welcome Sophie and Mike to the IntelliFlo team. We have had a very busy and successful year – with the launch of the integrated mortgage sourcing functionality