Crystal Specialist Finance (CSF) has promoted Neil Elvish to the senior position of national sales manager.

Meanwhile, Moises Cruickshank has become business development manager for London and the South East.

Elvish (pictured, left), who joined the business in April 2015, will continue to cover South and West London, the M4 corridor to Bristol and the South Coast. He will also take a greater control in management and marketing functions, as well as manage the business development executives at the firm’s Tamworth-based head office.

Cruickshank (pictured, right), who started in November 2015, has had his remit extended to spend more time in North, East and central London as well as his previous areas of Kent and the North Home Counties.

Jo Breeden, CSF’s managing director, said: “The relationships that Neil and Moises forge with brokers – both new and existing – is second-to-none. They have the ability to clearly explain what can be perceived as a difficult market, knowing they have a back-office function and a product range to place literally every case.

“The ability for every single application to be reviewed, progressed and completed by a team of experienced finance professionals remains a core principle of our service – our people truly are our greatest asset and this level of dedication is encapsulated by Neil and Moises who deserve their recognition.”