Tuscan Capital has announced the appointment of a new marketing manager.

Hannah Melhuish joins the lender with immediate effect and is responsible for Tuscan’s strategic marketing output, running all campaigns across traditional and social media, as well as focusing on brand development.

Melhuish (pictured) will be supporting the sales team with a range of marketing activity designed to educate and inform brokers and advisers on the Tuscan product proposition, as well as the growing opportunities within the short-term finance sector.

She has over six years’ marketing experience in the financial technology and public sectors, and joins Tuscan from Salary Finance, where she was employee communications manager, managing a diverse client portfolio across different sectors. Prior to this, she was communications officer at Surrey Fire and Rescue Service.

Colin Sanders, CEO at Tuscan Capital, said: “As always, we continue to look for high-quality individuals to add to the team at Tuscan and I’m very pleased to be able to welcome Hannah who comes to us with excellent credentials, great experience and skills that will undoubtedly benefit both us and our adviser and intermediary partners.

“Marketing our offering and overall proposition is a big part of our distribution push, and through Hannah we’ll be able to up our activity in this area, and provide all the support and information our partners need, so they’re clear on the products we offer and the support we can deliver.”

Melhuish added: “I’m diving into the bridging industry with a whole lot of enthusiasm and a fresh perspective, I’m all about making things happen. I might be new to the specialist leading industry, but my passion for finance drives me forward.

“My primary focus is on ensuring our brokers grasp the core values and extensive offerings of Tuscan Capital. With an unwavering commitment, I am excited to lead Tuscan towards greater success, leveraging our strengths to build a stronger brand and propel us towards new heights.”