Online marketing technology firm Media Ingenuity, which supplies qualified, real time mortgage leads in the UK, has secured a £17.5 million investment.

The new funding, from growth equity and venture capital group SEP, will support the next phase of Media Ingenuity’s growth including the development of own-brand financial products.

Media Ingenuity owns financial comparison site, TotallyMoney.com.

Will Becker, co-founder of Media Ingenuity, said: “The deal will enable us to strengthen our offering in existing verticals and move rapidly to exploit the very exciting opportunities we have identified in new areas. We believe there is a unique opportunity to grow significantly in a relatively short space of time by introducing better value and choice to millions of consumers selecting financial products online.””