TMG Mortgage Network has appointed Ava Jones as head of operations as it continues to invest in its leadership team, technology and adviser support.

Jones (pictured) joins from AESSEAL, the Rotherham engineering business, where she worked across operations, commercial delivery, marketing and business improvement.

TMG said her role will focus on service standards, process improvement, adviser support and building a more efficient, technology-enabled operating model.

The appointment follows the recent arrival of Bob Scott as sales and growth director.

Scott Thorpe, chief executive of TMG Mortgage Network, said: “Ava joining TMG is another statement of intent.

“We are not building a traditional network. We are building a technology-led, people-focused, results-driven business that gives advisers more than just a licence.

“The mortgage network model has to evolve. Advisers need better systems, faster communication, stronger support, better data and real people around them who are invested in their success. That is where TMG is heading.

“Bob Scott strengthened us on sales and growth. Ava strengthens us operationally. Together, these appointments show the market that we are building the infrastructure for scale.

“This is not about getting bigger for the sake of it. It is about building a better, faster, smarter and more valuable network for our members.

“We are investing in people, technology, compliance, training, operations and adviser support at a time when many firms are standing still. That is what will separate the businesses that lead from the ones that get left behind.”

Jones added: “TMG immediately stood out to me as a business with pace, ambition and real momentum.

“It is growing quickly, but it still has strong roots in Rotherham and a clear sense of purpose behind what it is building. That balance of ambition, community and social value really appealed to me.

“This is a business that wants to do things differently. It wants to use technology better, support advisers better and create a culture where people are encouraged to improve, challenge processes and raise standards.

“Operations is critical in a fast-growing business. The right systems, processes and communication give people the platform to perform at their best.

“My focus will be on helping build the operational structure to support TMG’s next stage of growth and making sure the business continues to deliver for its advisers, firms and wider community.”

TMG said the appointment reflected its focus on building a more data-led, adviser-first network, combining industry experience with new talent, stronger systems and a clear investment strategy.

Thorpe added: “The firms that win over the next five years will be the ones that combine technology with proper human support.

“AI, automation and data will change this industry, but advisers still need people who understand their business and help them improve.

“That is the TMG model: tech where it makes us faster, people where it makes us stronger, and results at the heart of everything.

“We want advisers, AR firms, lenders, providers and investors to look at TMG and see a business that is serious, ambitious and moving differently to the rest of the market.

“Ava joining us is another step in that direction.”