TMA has formed a strategic partnership with Home Searcher to offer DA brokers an opportunity to become an online property marketing company.

The link will enable DA brokers to have full access to the Home Searcher property portal to assist their clients looking to buy and sell their property online within a designated postcode area or areas.

DA brokers signing up to the scheme, which is only available through TMA, will enable them to become an agent of Home Searcher and become a professional property lister with the opportunity to earn income from the associated mortgage sales involved in selling a house.

Brokers will be provided with training to ensure they maximise the potential of the portal in order to generate mortgage leads within these exclusive postcode areas. They will also receive any free first-time buyer and secured loan leads direct from Home Searcher as and when they appear within an individual postcode area.

Brokers will be charged an initial one-off registration fee to become a Home Searcher agent. Included in this payment is a training day which consists of how to put a property on the market how to prospect for leads how to sell a house systems training and evaluating the sales process. Business cards and flyers and full literature packs will also be provided to agents.

There is then a monthly subscription of £19.99 plus VAT for brokers to pay which will incorporate a range of additional marketing material, continued sales support and full technological assistance with systems and processes. Home Searcher will also undertake all the negotiating between the vendor and the purchaser and all the necessary paperwork. It also guarantees to pass on all the enquiries to brokers within 15 minutes of receipt.

Home Searcher will charge vendors £29.95 per month plus VAT for a minimum three month period to advertise properties on the portal. If the property has not sold within this period they will remain on the Home Searcher website free of charge.

Phil Whitehouse , head of TMA, said: “I would urge brokers to move quickly on this as once a postcode has been snapped up it will not be available to another intermediary. The cost and conversion level of leads has become a growing problem in the intermediary marketplace and this partnership allows brokers greater control over their lead generation for a relatively small cost.