Time Finance has appointed Jamie Robinson as an area sales manager in its vendor finance team.

Robinson joins the leading alternative finance provider with over 10 years of experience in the financial services industry and his specialism lies in hard assets. His previous roles include relationship manager at Lombard Asset Finance and business development manager at White Oak.

In his new role at Time Finance, he will be responsible for managing and expanding their customer base across Yorkshire and writing up new business, helping to supply tailored leasing solutions to equip SMEs with the essential pieces of equipment they need.

Robinson said: “I am thrilled to be joining Time Finance as they begin the new financial year on such a high. I was drawn to their ambitious, industry-leading approach to lending and look forward to contributing to the final year of their four-year growth plan, as well as developing and expanding their hard asset offering.”

Matt Graham, head of vendor sales at Time Finance, added: “We are excited to welcome Jamie to the vendor finance team here at Time Finance. Bringing over 10 years of experience from a variety of different roles gives him the well-rounded knowledge we value, and we look forward to seeing Jamie implement this and build our presence across the Yorkshire region.”