Time Finance has expanded its reach across London and the South East with the appointment of business development manager Julian Cassen to its growing invoice finance team.

Cassen (pictured) will work closely with brokers in the region to deliver invoice finance and asset-based lending solutions, supporting a wider range of small and medium-sized enterprises.

He brings more than 30 years’ experience in the finance sector, having started his career as a credit controller before holding senior business development roles with RBS, Aldermore, Lloyds Bank and Ultimate Finance.

The appointment follows a period of continued growth for Time Finance, which has been expanding its regional coverage in response to rising demand for flexible multi-product facilities, including asset-based lending.

Recent hires include Kelly Johnson, who covers Shropshire, Cheshire and the West Midlands, and Tom Ludden, who oversees the Midlands and East Anglia.

Cassen said: “Having previously worked with Time Finance’s head of sales, Terry, I was thrilled about joining his team and helping to make a real impact.

“The London and South East area has a huge variety of SMEs and I’m looking forward to helping business owners across the region access the right cashflow solutions to allow their businesses to thrive.”

Terry Wolfendale, head of sales south at Time Finance, added: “With Julian’s extensive experience in the industry and passion for helping SMEs to grow, I know that he will be a great addition to our team.

“At a time when SMEs are anticipating the upcoming Autumn Budget and the potential changes it could pose on their operations, specialist finance solutions have never been more important to help keep businesses moving forward.

“I’m excited to see the impact Julian will have on businesses and their owners across the region.”