Time Finance has announced the appointment of Casey Baldwin as business development manager in its invoice finance team as it sets out to bolster its support to SMEs in Yorkshire and the North East of England.

Baldwin (pictured) joins Time Finance with 10 year’s experience in the invoice finance sector, having spent her career working alongside both national brokers and business owners to package supportive and flexible funding solutions.

She most recently worked at Novuna where she spent three years as a business development manager. Prior to that, she gained experience in business development and relationship management roles at Bibby Financial Services, Aldermore Bank and RBS invoice finance.

In her new position, Baldwin will be responsible for building and maintaining strong introducer relations across Yorkshire and the North East, whilst generating awareness of the invoice finance solutions available to business owners and intermediaries through Time Finance.

She said: “I’m really excited to be joining the Time Finance team. Their invoice finance division has an excellent reputation in the market and are well known for their common-sense approach to structuring funding solutions and achieving high client retention figures. Their broad offering and appetite to support more businesses is a great talking point and opens up a lot of opportunities to help businesses with all aspects of their financing needs.

“For me, stepping into this role also comes at a crucial time. The challenges that the SME market currently faces leaves many in need of a tailored solution that can help them in overcoming cashflow issues within their business and operations. I’m looking forward to building up my network of trusted introducers and working closely with them to spot opportunities and react swiftly to their clients’ funding requirements.”

Andy Hume, head of sales at Time Finance, added: “Casey is a great addition to our team, and we are delighted to have her on board as we continue to expand our presence across the UK.

“As a national sales team, we are committed to delivering valuable and staple finance solutions to businesses who are looking to release additional working capital for additional headroom and growth. We have ambitious growth objectives to continue enabling UK SMEs to gain easy access to invoice finance solutions, and considering the wider challenges that the current market is facing Casey’s appointment could not come at a better time to help us to achieve this.”