Time Finance has strengthened its vendor finance operation with the appointment of Gil Dudson as business development manager for the North West and Wales.

Time Finance has made a further move to deepen its regional footprint with the hire of Gil Dudson, who joins the independent lender’s vendor finance team within its asset finance division.

Dudson (pictured) will be responsible for building relationships with suppliers and small and medium sized firms across the North West and Wales, with a focus on supporting investment in new equipment.

His arrival forms part of a wider push by Time Finance to grow its lending book to £300 million, a strategy that has seen the lender add to its headcount across key regions throughout the year.

Before moving into asset finance, Dudson was a Welsh international rugby player and represented several rugby league clubs, including Catalan Dragons, Warrington Wolves, Widnes Vikings, Wigan Warriors and Salford. An injury ended his playing career, prompting a move into financial services.

He became a broker in 2018 and has since built experience working with SMEs on funding solutions.

Dudson said: “Joining the team at Time Finance is exciting, especially at such an important stage in its growth journey. The business has a fantastic culture and a clear strategy for growth, and I’m looking forward to contributing to its success while using my experience and knowledge as a broker to help SMEs across the region access the funding they need to succeed.”

He joins the lender as it continues to expand its operations and strengthen its regional offering. Time Finance has set its sights on scaling its asset finance presence to help more firms invest while navigating cashflow pressures.

Matthew Graham, head of sales at Time Vendor Finance, said: “Gil is a great addition to our growing team; his experience and drive will be key as we continue to strengthen our expertise and capacity.

“Expanding our team reinforces our commitment to helping businesses secure the vital asset finance they need at a time when many are working hard to balance growth ambitions with cashflow pressures.

“We’re delighted to have Gil on board as we build on our momentum and further enhance the support we provide to SMEs across the UK.”

Dudson’s appointment adds to a series of hires aimed at widening Time Finance’s reach as demand for asset finance remains strong among businesses seeking to invest without compromising day to day liquidity.