Swansea Building Society has taken a significant step in its digital transformation strategy with the launch of a new mobile app, offering members greater flexibility and control over their accounts.
The new app enables users to manage savings and mortgage accounts on the move, transfer funds between existing Society accounts, and withdraw funds to nominated external accounts, subject to account terms. Customers can also set savings goals, access mortgage details, communicate securely with Society staff, and manage both their marketing preferences and voting rights for the annual general meeting.
The move makes Swansea Building Society the first Welsh mutual to introduce a dedicated savings app.
First launched in April as a web-based platform, the mobile version was rolled out on iOS in May and has now been made available to Android users. It can be downloaded via both the Apple App Store and Google Play.
Security was prioritised throughout the 12 to 18-month development process. The app supports biometric login features such as Face ID and Touch ID, and has been designed to provide a secure and straightforward user experience while reflecting the Society’s traditional values.
Despite the shift to digital, Swansea Building Society emphasised that the app is intended to enhance rather than replace its branch-based customer service, which remains a key part of its offering.
Nick Longar, head of IT at Swansea Building Society, said the phased rollout helped ensure the platform met internal expectations for both usability and security. “It’s a major advancement for the Society, giving our customers access to their accounts in a way that suits their lifestyle — all while keeping their information safe and secure,” he said.
Alun Williams, the Society’s chief executive, described the launch as a “pivotal moment” for the organisation. “Our digital service complements the personal approach that has always been central to our ethos,” he said. “With this latest development, we are proud to offer more choice, more flexibility, and even better service — without compromising on what makes us different.”
