Saffron Building Society has launched a new intermediary website, which is being supported by advertising and PR campaigns.

The website gives intermediaries access to full product information, criteria and rates and to tools such as affordability and buy-to-let rental calculators, as well as downloadable literature.

It also enables brokers to register for new product updates, access distributor websites and view case studies which illustrate the benefits of its recently launched ‘Special Situations’ product range.

The new advertising and PR campaigns aim to promote ‘Saffron For Intermediaries’, the Society’s dedicated intermediary channel and highlight the benefits of its ‘Special Situations’ mortgage range.

Sarah Howe, chief marketing officer at Saffron Building Society, said the new website represents the first phase in an ongoing programme of marketing activities designed to further strengthen the Society’s presence in the intermediary mortgage market.

She said: “Future plans for the website include adding the facility for brokers to submit and track their applications online.

“Intermediaries generate the lion’s share of new mortgage business for Saffron Building Society and we want brokers to be aware of the benefits of our products and the personal service we have to offer via Saffron For Intermediaries.”

The ‘Special Situations’ range of mortgages was unveiled in March this year, which has been designed to help creditworthy borrowers find a suitable mortgage for their needs. Products include deals for landlords, first-time buyers, those moving up the property ladder, the self-employed, borrowers with an adverse credit record, contractors, professionals seeking higher LTVs and people building their own homes.

The Society assesses each application individually using skilled underwriters, rather than rely on automated credit scoring systems. Saffron’s mortgage products are available via a panel of specialist distributors including 3mc, AToM, Brightstar, Complete FS, L&G Network, Platinum Options and TBMC.

Tony Bunting, director of Platinum Options, said: “Saffron has to be congratulated for the very professional way in which it has re-engineered its intermediary proposition over the course of the past few months. Its ’Special Situations’ range brings something genuinely new to the market and the website being launched today will make it easier for brokers to access information about the Society’s products and services.”